Sunday, December 6, 2015

JetBlue Adventure












Company: JetBlue
Date: November 5th 2015
Nature of encounter: I was travelling home for the weekend.
Level of satisfaction: I was satisfied with the outcome of the situation.

I was at the airport bright and early on a Thursday morning. Everything went as planned; my car to the airport arrived on time and I got there in a reasonable amount of time, I checked in no problem and got through TSA in remarkable time. We boarded the plane at about 7:45 am and were set to take off at 8:30. I was settled in my seat and ready to go, we were taxing on the runway for about 30 minutes, this is not unheard of when you’re flying out of JFK. The plane engines started to rev up, and then they decelerated. The captain came over the intercom and said that we will have to go back to the gate because there was a light on on his dashboard that indicated a problem. We taxied back to the gate a few short moments later. Again, the captain informed us that he had gotten another plane because he didn’t know how long it would take for the problem to be fixed on our current plane. He explained that he would rather us switch planes so that we get to our destination within a reasonable amount of time.  We deplaned and went to another gate. We had to wait for the passengers on that plane to get off and the crew to service, cater and clean the plane. We boarded the plane at about 10:30 and took off thirty minutes after that. I arrived to my destination about 2 and a half hours late but nevertheless I was safe.

The encounter was unfortunate but the staff handled the setbacks marvelously. They showed true customer care. The captain made it clear that safety was a top priority and he also had a sense of urgency. He knew that not having a specific amount of time as to how long the problem would take to be fixed was unacceptable. When I landed at my destination I turned on my cell service and immediately found an email from JetBlue. The email exclaimed how sorry that they were for the inconvenience and included a voucher for $50 to use towards a JetBlue flight in the future.


JetBlue definitely knows anticipatory service. They knew that customers would complain about being delayed as soon as thy regained cell service when the flight landed. I think that OSA could do this by continuously inform students of important deadlines further in advance. I also think JetBlue empowers its employees to make decisions. He made the decision to move everyone to another plane after he knew that one could be provided. OSA could empower its employees. Allowing them to make decisions on their own would cut down the wait time for customers seeking resolutions to their problems.  

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